Untold Italy · Friday, July 17, 2026
Untold Italy host Katie Clark addresses listener questions about why the podcast's services and pricing are primarily in USD and why she doesn't personally lead tours. She states that over 85% of their audience is North American, hence the USD pricing for logistical ease, though they can provide quotes in other currencies upon request. Clark emphasizes that her focus is on promoting Italy and Italians, not personal branding, and that she leaves tour leading to her team to balance family life.
“Well, dear friends, over eighty five percent of our listeners and followers are from North America, so it's nice to include their logistical challenges and cultural differences in our discussions.”
“With the respect to pricing, we do mainly post primarily USD for the reason that so many of our listeners are in North America, and it's also for technical reasons.”
“I would say, because I never wanted Untold Italy to be about me. I know I'm the voice in the face of this podcast and our company, and I'm going to say something now that's really very unfashionable in this age of personal branding. But I build the Untold Italy podcast and our company out of a love for traveling in Italy, and I want our company to be about Italy and Italians, not. About Katie Clark, and so it's no accident.”