Untold Italy · Friday, July 17, 2026
Untold Italy host Katie Clark outlines different pricing structures for tours in Italy, explaining what to expect at various price points. Tours around 50-70 euros per person typically involve large groups with logistical focus. Mid-range tours (80-120 euros) offer smaller, more personal group experiences. Companies like Live Tours charge from around 150 euros per person, providing a professional standard with multiple guides, while private tours by individual guides are generally the most expensive due to exclusivity and customization.
“If a tour or experiences is around fifty to seventy euros per person, it's going to be a large group, which is say over twenty people, and you'll be walking around with headsets on and it's largely a logistics exercise.”
“The next pricing bracket takes you from around eighty to one hundred and twenty euros per person, and that will be a smaller group, perhaps as many as twelve to fifteen, but it can be smaller and therefore it's more personal and you can ask questions. Easily and engage with your guide.”
“Next tours run by companies which can start at around one hundred and fifty euros per person, and a great example are our friends that live tours. They usually have a base price that's fixed for a minimum of two people, and it becomes more cost effective if you add more people to your tour.”
“Lastly, you have private tours run by individual guides that you may have found on social media or elsewhere, and their prices will be or they should be higher. Why is that their prices reflect exclusivity and customization.”