Bloomberg Surveillance · Friday, July 17, 2026
Strategist Bart Ross advises young investors, like 'Henry,' to start investing immediately, stating that the next best time to buy stocks is today. He emphasizes that the upcoming earnings season is a prime opportunity to learn about stock drivers, as company performance and statements will take center stage. Ross encourages paying close attention to what companies report.
“Well, I would say get started now, Henry. The best time to buy stocks was ten years ago. The next best time is today.”
“I think this is a perfect time to learn about stocks because we're about to enter an earning season where the thing that really drives stocks over the long term takes center stage.”
“So Henry, pay attention to what these companies are saying. That's the house, that's the game.”