Buy it for life movement: Consumers increasingly seeking durable goods as a reaction to planned obsolescence.

“But yeah, Simultaneously, it also comes down to us as individuals. It comes down to how we think about things. I think we have the ability to fight back and instead opt to buy items that are just made better or that have better warranties. Because if a company stands behind its product to the tune of a stellar return policy, I think we should be more willing to purchase from that company, even if it ends up costing us more. I think we can expect to pay little bit more because what you're paying for is an item. You're paying a little bit more for an item that should be a whole lot better. Yeah, but again, I do think as consumers we've just to a certain extent, I think we've gotten lazier and instead of maintaining items and cleaning items and changing the oil in our items, like there are all sorts of ways that we should, I think, be more prone to taking care of the things that we have. But I think some of this comes down to us and we just want things to be easy. We're lazy, and oftentimes we would rather just buy a new, cheap thing that's shiny and fresh, that's got that fresh out of the plastic new smell, sure, rather than figuring out how to change the batteries and something that makes me think of the buy it for life movement, which I think is cool to see. I think it's kind of like gaining some steam. More and more people are saying, I'm going to try to buy stuff that's actually going to stand the test of time. It's not like this massive movement. I'm sure it's just a few sporadic people right around the country.”

“From personal example, Darn Tough Socks are amazing. They've got these lifetime I've got like two pairs of Darn Tough socks, but I can't wait to continue wearing these bad boys and then one day when there's a hole in it or something happens to them to be able to send them back. I think even the company replaced them a decade later. You're like, hey, I've had these for a long time. They're like lifetime warranty, no worries. Pair Aldi, they've got the twice as nice guarantee ll Bean. They've actually modified there they used to have like that lifetime warring. They're still great, but they're not as good as they used to be, the same with Costco. They've got great, but they had to dial it back because of some you know, customers taking advantage of their extremely generous return policy. But so like electronics only have I think like ninety days, but most other purchases, a lot of other purchases, you still have the ability to return them for life. Yeah, Zappos, de Walt, Craftsman, Philson, Patagonia. These are all a bunch of different companies out there who do a really good job standing behind their products.”