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The a16z Show · Friday, July 17, 2026

Platform Strategy: Masad on X vs. Instagram and YouTube

Amjad Masad discussed the different influences of social media platforms, noting that while X (formerly Twitter) offers elite, inside-group influence, Instagram and YouTube are more effective for reaching the early majority. He also stated that not every CEO needs to be an influencer, as there are many paths to success.

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The tape

3 quotes
Twitter's influence is amazing, but it tends to be elite kind of inside group influence.
I think Instagram, Facebook still, YouTube is where you get to the early majority.
Does every CEO need to become an influencer now? Look, I think there's so many paths to success. I don't think there's one.
Heard on The a16z Show — “Amjad Masad on Going Direct, Building Replit, and the Future of Software, published Friday, July 17, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via Gemini audio transcription · $0.04