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Bankless · Friday, July 17, 2026

Jesse Pollak Admits Base's Creator Coin Strategy Was a Mistake, Pivots to DeFi

Jesse Pollak, the creator of Base, has acknowledged that the L2's initial focus on creator coins and web3 social was a misstep. He described the first quarter as "eating shit" and a "punch to the face," indicating a strategic pivot towards prioritizing DeFi and financial primitives instead.

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The tape

3 quotes
the collateral damage talking about this year, how things have gone, has been an exercise in eating shit.
Jesse Pollak
He has a whole post about this. He describes the first quarter of 2026 as a punch to the face.
David
What we should have done instead was focused on Internet of Finance, basically. The money types of things, the DeFi, the perps, the trading, these sorts of money primitives instead.
Jesse Pollak
Heard on Bankless — “ROLLUP: Bull Market? | Inflation Cools, War Heats | Robinhood Flips Base | ETH’s Fee Problem, published Friday, July 17, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via publisher transcript · $0.00
Jesse Pollak Admits Base's Creator Coin Strategy Was a Mistake, Pivots to DeFi — Heardvine