Eye on A.I. · Wednesday, July 15, 2026
Paul Appleby, CEO of Virtana, predicts a shift in how AI return on investment (ROI) will be measured. He believes the focus will move from pure model performance to operational efficiency and cost-effectiveness, as the initial 'gold rush' mentality for AI investment subsides.
“What you're seeing, we're entering a phase where AI ROI will be judged for AI will be judged less by model performance and more by operational efficiency, or cost.”
“And business impact.”
“You know, it might not just be a cost dynamic, the kind of gold rush to be in the AI investment cycle is overriding some of the good governance principles that companies have.”