Bloomberg Surveillance · Tuesday, July 14, 2026
Despite concerns about Apple's position in AI, projections suggest a strong pipeline of new products over the next two and a half years, including AI wearables and home products. The new Siri AI is described as competent for most users, and the company's hardware integration is seen as a key strength.
“No, that's not going to happen. In fact, if you wanted a record high yesterday, well let's turn the conversation into Apple's future. What Apple is going to do over the next two and a half years in terms of new products has never happened before in its history.”
“There's a lot coming. You've never seen anything like this. My credit card is already. I can feel it in my pockets.”
“So the new Serie AI, what they've gone from on Siri is completely incompetent to competent.”