So Money with Farnoosh Torabi · Monday, July 13, 2026
Cody Sanchez, founder and CEO of Contrarian Thinking, argues that acquiring profitable, established cash-flowing businesses on Main Street is an underrated path to building extraordinary wealth. She highlights that over 40 million Americans are nearing retirement, creating a 'silver tsunami' of business opportunities as baby boomers look to sell.
“What if the secret to extraordinary wealth isn't about betting on the next big thing, but buying something that's tried and true, like a plumbing business, a car wash, or a cleaning company?”
“America is facing a generational handoff. Over 40 million Americans are hitting retirement age, and baby boomers who currently own nearly two-thirds of small businesses with employees are poised to sell.”
“Cody calls this a silver tsunami, and for those who know how to navigate it, it could mean once in a generation opportunities.”