Abrahami: 'Buyback Disaster' for Wix, Public Market Misunderstands Value
Wix CEO Avishai Abrahami described the company's recent buyback program as a 'disaster', comparing its success to the Titanic. He feels the public market is not properly valuing Wix, particularly its Base44 product, leading to a disconnect between the company's performance and its market capitalization.
personAvishai AbrahamicompanyWix
The tape
3 quotes
“The buyback has been about as successful as the Titanic voyage.”
Harry Stebbings
“And poor Avishai, their CEO, is going through it.”
Harry Stebbings
“The Wix market cap is about $2.8 billion. They are doing $2.1 billion in revenue.”
Harry Stebbings
Heard on The Twenty Minute VC (20VC) — “20VC: Wix's Founder on What Wall St Gets Wrong About AI and Wix | Will Base44 Win the Vibe Coding Wars | The Truth About the Economics of Vibe-Coding | The Buyback Disaster: Lessons Learned with Avishai Abrahami”, published Monday, July 13, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.