The Twenty Minute VC (20VC) · Monday, July 13, 2026
Wix CEO Avishai Abrahami asserted that Salesforce's primary value proposition is the trust it instills in large companies to handle their sensitive customer data, rather than its CRM functionality. He believes this trust makes it incredibly difficult for competitors to displace Salesforce, even with advancements in other areas like 'cloud code projects'.
“What what is the biggest value Salesforce provide? It's not the CRM.”
“It's the fact that you trust a SAS provider with your data. You have huge banks, huge companies that actually allow Salesforce to hold all of the customer data because they trust Salesforce.”
“The trust is massive, right? It's a massive part of the value that Salesforce gives.”
“And yes, they have the marketplace, which is a lot of functionality and other things, but the CRM itself is is a very small part of the value.”