The Twenty Minute VC (20VC) · Monday, July 13, 2026
Wix CEO Avishai Abrahami believes the public market undervalues his company, stating that its current market cap of $2.8 billion does not reflect the value of its Base44 product alone, which he estimates should be worth $8 billion. He argues that while peers in 'vibe coding' receive higher multiples, Wix is not being adequately recognized for its growth and product offerings.
“Well, I think that it describes less than zero value to the current business because if you look at peers, they're doing uh vibe coding, the multiples are much higher than the one would get for base to billion, right?”
“So base on its own should be $8 billion.”
“And you have base 44, which is their vibe coding product, which is now well over $150 million in ARR, growing incredibly quickly.”