Behind the Craft · Sunday, July 12, 2026
Jared Zoneraich describes Cognition's approach to introducing AI agents to enterprises as a 'forward deploy motion.' This strategy prioritizes demonstrating the magic of agents by using them to solve actual customer problems, thereby proving their value by taking tickets off client boards.
“The thing that makes forward deploy motion at cognition unique is that we're less about just AI education and more about, hey, let's sit together and use agents to solve this actual problem you have.”
“And like in this process, we're actually taking tickets off their board. And that's how you really prove it to them.”