Behind the Craft · Sunday, July 12, 2026
Jared Zoneraich discusses what makes a company's AI agent development defensible, suggesting that proprietary data is one aspect. He notes that many companies are currently 'AI wrapper companies' primarily focused on prompts and skills, but true defensibility may lie elsewhere.
“Yeah, this is a big question, right? What actually is defensible for like a company to build an agent themselves? Obviously, if you have proprietary data, that's somewhat defensible. Otherwise, I feel like there are a lot of AI wrapper companies.”
“Are just prompts, right? There's just prompts and skills.”
“Everything's a prompt and skill. Everything boils down to prompts and skills, right?”