Decoder with Nilay Patel · Monday, June 29, 2026
Roger Dolly stated that the outdoor cooking industry is highly competitive, with many new brands emerging and major retailers offering their own private label brands. He believes this intense competition prevents any single company from controlling consumer retail prices.
“I could own every outdoor cooking brand in the world, and I still couldn't affect the consumer retail price. Because my customer is really in charge.”
“The competition is always there. And the other thing about our industry as an outdoor cooking, every major retailer has its own in-house brand, private label.”
“It's tough right now at retail, as I'm sure you're aware.”