So Money with Farnoosh Torabi · Wednesday, July 8, 2026
Bobby Rebell announced her upcoming "Book to Brand" workshop in New York City on October 9th, designed for aspiring authors. The workshop will cover idea validation, concept refinement, target audience identification, and marketing strategies.
“But let's talk about your news, you have your upcoming workshop called Book to Brand. Is that right?”
“Yes, that's right. And I'm so excited about it. It's going to be an amazing event.”
“Well, it's designed for people who have a book idea, but they want to make sure that they're on the right track to getting it out there and creating a brand around it. It's an intimate full day immersion. We're going to dive deep into everything from idea validation to refining your concept, to understanding your target audience and then translating that into a marketing and brand strategy.”