Bloomberg Surveillance · Friday, July 10, 2026
SK Hynix chairman Cha stated that the company plans significant investments in the USA, committing to an initial $35 billion which is expected to grow substantially. Beyond capital, Cha emphasized a focus on attracting American engineers to power their position in the memory market, particularly for high bandwidth memory (HBM).
“Three things, big, big investments in the USA are coming? They're committed to thirty five billion, and that number is going to get much, much, much much bigger.”
“This was an ADR listing. That wasn't just about the proceeds. He's coming for the talent chairman Cha. He wants to see American engineers powering their position in the merry market, which is number three.”
“The US retail investor is sophisticated and educated about what goes into a server design in the data center. They know how critical that HBM is and that's why sk came knocking at the NASDAK.”