Abroad in Japan · Thursday, July 9, 2026
Chris and Pete discuss the correct pronunciation of Xiaomi phones in Japan, noting that it is pronounced "She-ow-me" rather than "Zee-oh-mee." Pete recounts his experience buying a Xiaomi Ultra 17 at Bic Camera in Shibuya and the confusion caused by the pronunciation difference.
“I am currently rocking what can only described as a brand new phone that I bought in Bic Camera in Shibuya.”
“I'll tell you what, if you ever try and buy a Xiaomi phone in Japan, um, do know that it's pronounced Xiaomi rather than Xiaomi.”
“Um, I spent a long time going, have you got any Xiaomi phones? Or Xiaomi phones. But it's not Xiaomi, it's Xiaomi.”