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Bloomberg Surveillance · Friday, July 10, 2026

Sports Asset Class Accessibility: Champion Fund Aims to Democratize Investment

Marcus Colston, founder of the Champion Fund, discusses his firm's mission to make the sports asset class accessible to all investors, not just institutions. He highlights that athletes and fans create value but often don't share in the equity, a gap his fund aims to address.

personMarcus ColstoncompanyChampion Fund

The tape

2 quotes
So, So the Champion Fund is a is an interval fund, so it's it's an SEC registered fund, and the mission and vision here is to make the sports asset class accessible to every investor.
Speaker 9
They create all the value but get none of the equity in it. So the Champion Fund is really a vehicle that that makes that whole asset class. Accessible to It's been a response it's it's been. It's been a really good response.
Speaker 9
Heard on Bloomberg Surveillance — “Markets Price in AI and Geopolitics, published Friday, July 10, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via publisher transcript · $0.00
Sports Asset Class Accessibility: Champion Fund Aims to Democratize Investment — Heardvine