The Vergecast · Friday, July 10, 2026
David Pierce suggests Netflix's recent moves, like integrating YouTube videos and expanding podcasts, are a response to the growing influence of creators. He argues that Netflix is missing out on early creator engagement, which is crucial for future cultural capital.
“And I think if you're Netflix, you're kind of looking at this, you know, like, okay, the future of this industry is a bunch of creators who control all of the attention and all the cultural capital today.”
“They're nowhere near our platform.”
“And I think all of this flailing is a response to that.”
“Netflix does not have anything close to what you would call a creator strategy.”