The Vergecast · Friday, July 10, 2026
A Bloomberg report indicates that Netflix is experiencing a significant drop in viewership for the second season of its shows, even if the first season was a hit. This trend is becoming a recurring problem for the streaming giant, which is reportedly struggling to find solutions.
“So the biggest story of the week in in sort of media tech circles was this Bloomberg report about how Netflix has this huge problem where it will have a hit first season of a show and then lose a vast quantity of the audience on the second season.”
“Hugely successful first season, big zite guys, a show, won a lot of awards. The second season, Violet counts very good. I didn't watch it. And neither did anybody else.”
“But this is this is a recurring theme apparently and and they're struggling to figure out what to do about it and how to solve this problem.”