Bloomberg Surveillance · Monday, June 29, 2026
The FIFA World Cup is projected to see record engagement and betting, with estimates of $500 million bet on individual games. This global event is a significant driver for the sports betting industry, with mature markets in Europe and Australia leading in engagement.
“Look what we've seen so far in the knockout round has been very positive in terms of viewership, in terms of engagement, and in terms of storytelling. So we think it's a very good setup for the knockout round. Here. Three big games today and that continues for several weeks here, and we do think we will see recent record engagement and betting for the game today.”
“Globally it's a country by country business, and here in the United States it's actually a state by state business, which is why you can bet in some states and can't bet in others. But you look at mature markets in Europe, England is the United Kingdom is the largest market, Italy, Spain, France, these are other large markets. And then on the other side of the world Australia.”