Behind the Craft · Sunday, November 1, 2026
Jaclyn Konzelmann, a product director at Google Labs, discusses how the launch of Gemini 4 shifted their team's approach from writing 40-page PRDs to focusing on high-level strategy documents, presentations, and fast prototypes.
“And on that front, a couple of things that we've kind of shifted towards, I've noticed. Number one, with a model-- like this and as the models get more powerful, it's really no longer a question of can the models do it or can we build it? It's a question of is it worth existing? Should we build it? And so instead of starting with what I often refer to as the 40-page PRD, of which I have written many of those early in my days as a PM, what I'm oftentimes finding is better to start with is more of a high-level strategy doc...”