Agents of Scale · Thursday, July 9, 2026
Gong CEO Amit Bendov expressed caution regarding the pervasive hype surrounding AI, advising against the idea of using AI everywhere or immediately cutting headcount to leverage AI. He emphasized that while AI can create capacity cheaply, genuine judgment is where the real value lies.
“There's a lot of power you should use AI for, but should you use it everywhere? Should you use AISR's? Should you cut headcount?”
“AI is making capacity cheap, but judgment, that's where the magic is.”
“There's a lot of hype that people don't understand, like every day there's like, oh, I just like, uh, vibe coded Monday.com as a weekend project, right? Uh, this is like, this is BS, right?”
“Or like even a year ago, people say, uh, started like, uh, hire our SDR and even had like a like a person name, like fire SDR team and said, this is, this is BS, right? Uh, we knew it's not going to work.”