Agents of Scale · Thursday, July 9, 2026
Amit Bendov, CEO of Gong, revealed that the company is using its own platform to automate the creation of sales collateral such as battle cards and competitive intelligence. Instead of weeks of manual work by product marketing teams, Gong can now generate these documents in days by analyzing deal data.
“Do you know that we, we actually don't have like people writing battle cards and, uh, and like competitive information, even like product documentation. It's all done by Gong. And it's like better and faster.”
“Now, if Gong creates a battle card, it'll sift through all the deals that we want. Not hypothetical, real stuff. All deals that we've lost. And, uh, and I'll create like a three pager. Okay, here's who they are, here's their strength, like truth. Uh, here's their weaknesses. Here's why we lost to them. Here's why we won. Here's three customers that switched. Here's what they're saying that they're seeing differently.”
“It is better, faster, and cheaper, right? So the ability to get content, uh, is insane.”