Prof G Markets · Monday, November 2, 2026

Instagram Enters Long-Form Video and Podcast Space Without Ad Revenue Sharing

Instagram announced new features allowing creators to upload videos up to 90 minutes long and expanding reels to Apple TV, directly competing with YouTube but without sharing ad revenue with creators.

tickerMETAtickerGOOGLpersonMark ZuckerbergcompanyMetacompanyInstagramcompanyYouTubecompanyApple

The tape

1 quote

“Instagram announced new features that will let creators upload videos up to 90 minutes long and bring reels to Apple TV. This puts Instagram in more direct competition with YouTube, but there is one key difference. Unlike YouTube, Instagram won't share its ad revenue with creators.”

Heard on Prof G Markets — “The Stock Market Is Already Pricing In A Democratic Sweep”, published Monday, November 2, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.

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