The Vergecast · Friday, October 30, 2026
Instagram is launching a push for longer-form content called features, allowing up to 90-minute 16:9 videos, alongside rolling out a TV app to compete more directly with platforms like YouTube.
“Big news from Instagram this week was they're launching a new push for longer form content called features. They're also continuing to roll out their TV app.”
“Instagram is 90-minute videos, 16 by nine. And then every creator was like, what about the rev share? How much are you gonna pay us? YouTube pays us.”