WSJ Tech News Briefing · Tuesday, July 7, 2026
Rivian has recently started selling its new R2 SUV, which features a lower price point than its previous models. The company is aiming to achieve the same mainstream sales success that Tesla experienced with its Model Y as it advances its autonomous driving technology.
“Rivian recently began selling the R2, a new SUV with a lower price tag than its previous models.”
“It's seeking the same level of mainstream sales success Tesla had with its Model Y as it builds up its autonomous driving technology.”