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Tech Brew Ride Home · Wednesday, October 28, 2026

Apple Unveils Touchscreen MacBook Pro with M5 Chips and ProLED XDR Display

Apple has announced a new touchscreen MacBook Pro featuring a 14 or 16-inch ProLED XDR tandem OLED display, M5 Pro and M5 Max chips, a Dynamic Island, and a starting price of $2,899. Chief hardware officer Johnny Shrugy called it a monumental step forward for the Mac, while CEO John Ternus noted the shift comes after years of internal opposition to touch displays.

tickerAAPLpersonJohnny ShrugypersonJohn TernuspersonTim CookcompanyApplecompanyThe VergecompanyBloomberg

The tape

2 quotes
“Apple just unveiled a touchscreen MacBook Pro with a 14 or 16-inch Pro LED XDR display, a light-up Apple logo, Dynamic Island, M5 Pro and M5 Max chips starting at $2,899 and $3,399 respectively, quoting The Verge.”
“Johnny Shrugy, Apple's chief hardware officer, called the new machine a monumental step forward for the Mac.”
Brian McCullough
Heard on Tech Brew Ride Home — “Apple Caves: A Touchscreen Mac”, published Wednesday, October 28, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
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