Point Me To First Class · Monday, October 26, 2026
Devin Gimbel and guest Katie discuss massive changes announced by Southwest Airlines to its Rapid Rewards loyalty program starting January 1st, 2027. The overhaul eliminates traditional methods of earning the coveted Companion Pass, such as welcome bonuses and shopping portals, replacing them with a requirement to achieve the highest elite status tier.
“Just recently, Southwest announced some massive changes to its Rapid Rewards loyalty program that are going to fundamentally change who can earn a companion pass, how they can earn one, and whether it even makes sense to pursue one anymore. But those changes don't go into effect until January 1st, 2027.”
“The whole system is changing to you will only earn a companion pass by earning their highest level of elite status.”