Kroger Generates 30% of Net Operating Income from Alternative Profits
Lindsay Owens points out that 30 percent of Kroger's net operating income is derived from its alternative profits business, which includes selling consumer data gathered from loyalty card transactions.
personLindsay OwencompanyKroger
The tape
2 quotes
“30% of Kroger's net operating income comes from what they call their Alternative Profits Book of Business.”
Lindsay Owen
“95% of Kroger transactions happen attached to loyalty cards.”
Lindsay Owen
Heard on Odd Lots — “AI Agents Are Already Changing the Price of Goods”, published Monday, October 26, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.