Odd Lots · Monday, October 26, 2026
Lindsay Owens discusses an Instacart experiment conducted with secret shoppers that revealed 75 percent of identical grocery items were priced differently for shoppers at the exact same time and place, leading to potential annual overspending of up to $1,200 for some families.
“What we found, 75% of the items were differently priced for different shoppers. Same time, same place. The differences were as big as 23%.”
“We estimated that Because of these differences, some families could end up paying as much as $ 1, 200 more in a given year.”