Lenny's Podcast · Sunday, October 25, 2026
On Lenny's Podcast, Rob Snyder warns against relying on design partners, stating that they often give feedback like Steve Jobs without ever actually buying the product. He advocates for founders to validate demand by attempting to make actual sales early in the process.
“I have yet to see it be helpful. What I've seen in basically every single time I've seen somebody with a design partner is that you recruit a design partner who quote unquote buys into your vision for the product and they give a bunch of feedback and never buy from you.”