Lenny's Podcast · Sunday, October 25, 2026
Author Rob Snyder shares his PULL framework on Lenny's Podcast, explaining how startups should focus on finding a specific person with an unavoidable project on their to-do list whose existing options are inadequate. Snyder argues that founders should look for genuine demand rather than trying to push a product onto a market that does not urgently need it.
“The PULL framework describes a person who will pull your product out of your hands. Someone who's weird not to buy your product.”
“One of the main mistakes people make is thinking that pull is a thing that a company has. It's a thing a person has.”