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Sharp Tech with Ben Thompson · Friday, October 23, 2026

Netflix Reports U.S. Saturation, Engagement Slump, and Missing Advertising Goals

Netflix reported earnings showing fully saturated U.S. subscriber numbers with no additions this year, a 10% miss on engagement targets, and an advertising revenue miss down to $2.7 billion. Ben Thompson and Andrew Sharp discuss the company's reliance on continuous price hikes and how they face fundamental disadvantages in the ad-supported and engagement-driven internet landscape.

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The tape

2 quotes
“Netflix reported earnings this week, and the company appears to be at a crossroads. They laid off 6% of staff last week, which included relieving their head of content and chairman of Netflix film.”
Ben Thompson
“They had a big advertising miss. I think it was $3 billion. They're going to come in at 2.7.”
Ben Thompson
Heard on Sharp Tech with Ben Thompson — “Netflix Angst, The End of the Internet, Q&A on Meta’s VR Glasses, Anthropic Alignment, You Can See Everything”, published Friday, October 23, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via deepinfra · $0.00
Netflix Reports U.S. Saturation, Engagement Slump, and Missing Advertising Goals — Heardvine