BiggerPockets Money Podcast · Friday, October 23, 2026
Tad Fallows and the hosts discuss the poor reception of whole life insurance products among wealthy respondents, noting that Northwestern Mutual suffered an 80% regret or non-recommendation rate. Fallows points out that whole life is heavily pushed by commissions rather than being an ideal product for most consumers.
“I'm going to give a special shout out because I feel with all my heart to the most bad life insurance carrier, which is Northwestern Mutual. A full 20% of their users would recommend them, which means 80% of their customers or victims, you might put it, would not recommend them.”