WSJ Tech News Briefing · Friday, October 2, 2026
McKinsey partner Steve Reyes emphasizes that while companies are rapidly adopting AI, only a small percentage are seeing significant value. He argues that AI's effectiveness hinges on integrating it with sound business strategy and focusing on cultural and operational capabilities, rather than viewing technology as the sole driver of growth.
“The best AI in the world is not gonna fix a broken business model or a value proposition that's not resonating with the customer base.”
“A common mistake inside the C-suite is to view technology as the driver of growth, rather than a tool to help execute and enhance sound business strategy.”
“The culture part, how you operate, the capabilities of the organization, the talent structure, is actually much harder and more important than the technology quotient.”