Marketplace Tech · Friday, October 2, 2026
There's a perspective that existing consumer protection and business laws are sufficient to regulate AI companies, without the need for new legislation. This approach is being explored by the FTC, though some question the historical effectiveness of such bodies in curbing big tech's excesses, especially within the current political climate.
“Another way to look at that is this is totally reasonable. I mean, one of the things that two of the former Democratic commissioners said when they were responding to the calls for AI regulation was, look, we have laws on the books. We have consumer protection laws. We have laws around deceptive business”
“We just need to enforce the, you know, the rules and make them liable for the harms that they may be, you know, perpetrating using existing laws.”
“I will say that in sort of the history of big tech, you know, which maybe has been around for 20 years or so in its current form, bodies like the FTC have not proven super effective, I think, in curbing their excesses.”