Bloomberg Surveillance · Tuesday, September 22, 2026
Ken Gorowski of Wells Fargo has raised his price target on Meta, viewing its 'Muse' product as a transition from consumer AI chatbots to AI assistance. This marks a potential breakthrough in consumer AI, moving beyond the initial phase of chat applications.
“Ken Gorowski of Wells Fargo raising his price target on Meta, citing early product momentum, writing, we believe the Muse assistance marks the transition to consumer AI assistance from chatbots.”
“I think with the introduction of Muse and there was a privately held company called Instinct that released an app, we are finally on the cusp of a real breakthrough in consumer AI. This is the first time I think beyond chat, which was a very important moment, but I think this is a new dawn for consumer AI.”