The AI Daily Brief · Tuesday, September 22, 2026
Despite the rise of personal agents and platforms like Meta's Muse, there is significant skepticism regarding the widespread adoption and impact of agentic shopping. Experts question whether consumers will fully embrace agents for purchases, citing the enjoyment of the shopping experience itself and the current limitations of agents in handling complex or nuanced transactions.
“AI is a new technology that will improve the online shopping experience, but I don't know that it's going to change which way we shop.”
“I'm skeptical Muse and the like will go mainstream with consumers. 99% of what I buy online is via Amazon, Shopify, Instacart, and DoorDash. I'm not sure an agent will make those purchases any simpler, more pleasing, more automated, or meaningfully less expensive.”
“The typical shopper wants to find a product and wants to actually go through that shopper behavior. They want to window shop. They want to go through the transaction experience. They want to track it. And if you told them after the fact, hey, an agent could have done this for you and saved you 20%, I don't think that matters on a $50 transaction, because the dopamine hit from going through it is what they enjoy.”