All-In with Chamath, Jason, Sacks & Friedberg · Wednesday, September 30, 2026
Jake Paul recounts the time content creators on Vine demanded payment from the platform, threatening to leave if their demands weren't met. When Vine initially agreed to pay them, the creators escalated their demand to $1 million each per year, which Vine refused, leading to the platform's decline as creators moved to other platforms.
“we told the top 20 Viners told Vine, hey, you have to start paying us. Otherwise, we're going to stop posting on here because they weren't paying us.”
“And we knew we were getting ripped off. We were bringing in all of the content, all of the views, all of the fans.”
“we need a million dollars each per year. And they said, no, we all stopped posting on the platform transition to posting on Facebook, YouTube, and Snapchat. And within a couple of months, the vine died out.”