The Twenty Minute VC (20VC) · Thursday, October 1, 2026
Oura, the company behind the smart ring that tracks sleep and activity, has decided to pull its planned IPO. The company had been aiming for a valuation of $16 billion, but has opted to delay its public offering due to current market conditions. This decision highlights the challenges some companies face in accessing public markets, even with strong consumer recognition and product appeal.
“Today we have news on the flip side of like the incredible multi-trillion dollar IPOs. We have Aura pulling their IPO, which was planned for a $16 billion.”
“Yes, I'm in the position of having an ownership interest, but not in any way being actively involved.”
“Aura had planned to do an IPO. They were a long way down. Meant to price this week, Wednesday, right? They went into it feeling very strong.”