This Week in Startups · Thursday, October 1, 2026
A conversation about the future of AI suggested a shift from a 'search problem' to a 'matching problem,' where AI will be used to connect users with exactly what they need. Furthermore, with the increasing ability of AI to mimic humans, there will be a greater emphasis on authenticity and identity authentication. This is because distinguishing between humans and machines will become increasingly difficult.
“And I think that we don't have a search problem in the future. We have a matching problem. So we are going to use AI to match you to whatever you want.”
“The biggest risk before machines come after us is they become us. And we can't discern who is a machine and who is not.”
“And I think that we're already seeing that. I mean, when that Pope photo circulated, I thought that was a real photo at first. I did too. I was like, that's weird. The Pope is going for it. Yeah. I was like, pretty awesome. He's got Balenciaga. Go for him. But That's today's technology.”
“So I think in the age of artificial intelligence, the other thing people want is authenticity. And authenticity is whatever is real and whatever is authenticated. So I think our brand is kind of authenticity.”