The Vergecast · Wednesday, September 30, 2026
Instagram has launched a new AI-powered creative assistant designed to provide feedback on user posts and offer suggestions for increasing engagement. This follows a similar feature announcement from YouTube.
“Next up, Instagram announced a new AI creative assistant that will give you feedback on your posts and suggestions on how to increase engagement.”
“YouTube announced a similar feature recently and I know that this feels icky to some people, but personally I'm interested.”