Airlines Confidential · Wednesday, September 23, 2026
Southwest Airlines is experiencing a significant increase in business travel, partly attributed to changes like seat assignments and extra legroom options that appeal to this segment. Additionally, the airline is seeing success with ancillary revenue, with 60% of customers paying for add-on fees.
“Southwest said 60% of its customers are paying add-on fees, and by the way, business travel on Southwest is way up.”
“Changes such as seat assignments and extra legroom rows have made Southwest more attractive to business travelers.”