All-In with Chamath, Jason, Sacks & Friedberg · Monday, September 28, 2026
Daniel Ek revealed that he is embarking on a similar journey with his new startup, Necko, in the healthcare sector, which he began researching over a decade ago. The company, founded in 2018, followed the same development and market entry strategy as Spotify: starting in Sweden, proving the model, then expanding to the UK, and now launching in the US. Ek expressed a preference for building companies over investing.
“Yeah, but, you know, the crazy thing is, uh, I'm on the same journey again.”
“So it's exactly Spotify playbook again, but this time in healthcare.”
“Um, and I kind of just realized that I love building way more than I loved investing.”